NPS is more than just a metric. It’s a tool for strategic insight. NPS helps you see how well you’re delivering across all stakeholders (exhibitors, attendees, vendors), provides a benchmark for improvement, and can become an internal rallying cry.

Many people in the trade show industry may be unfamiliar with stretch assignments, but the concept could conceivably help with a business’s employee retention and engagement.

For trade show leaders, agentic AI is more than just technology that can capture leads at a trade show and dump them into a database. It can also analyze the leads, identify trends and patterns, and propose follow-up strategies.