NPS is more than just a metric. It’s a tool for strategic insight. NPS helps you see how well you’re delivering across all stakeholders (exhibitors, attendees, vendors), provides a benchmark for improvement, and can become an internal rallying cry.

The flexible staffing model is not just a tactical shift. In the long term, static teams simply can’t keep pace with today’s event management needs.

Many people in the trade show industry may be unfamiliar with stretch assignments, but the concept could conceivably help with a business’s employee retention and engagement.

For trade show leaders, agentic AI is more than just technology that can capture leads at a trade show and dump them into a database. It can also analyze the leads, identify trends and patterns, and propose follow-up strategies.