Guide to Making Events More Inclusive
Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...
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wmorris689
- Aug 16
- 2 min
Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry
I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
5 views0 comments
wmorris689
- Jul 10
- 2 min
Trade Show Booth Location Success Strategies
The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...
10 views0 comments
wmorris689
- Jun 7
- 2 min
Humor and Women in Leadership
In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...
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wmorris689
- May 16
- 2 min
Revolutionizing the Event Industry: How ChatGPT is Changing the Game
The event industry is ripe for disruption, and ChatGPT has the potential to revolutionize planning, execution, and engagement for event...
9 views0 comments
wmorris689
- Apr 7
- 3 min
What Keeps Attendees Feeling Valued?
Event engagement is key to the success of any event. These strategies can help you create memorable experiences and keep attendees coming...
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wmorris689
- Mar 22
- 3 min
The Digital Concierge and Other Tech that Attracts Attendees
We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...
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wmorris689
- Feb 14
- 3 min
Material Handling and Labor Costs Outpace Inflation
The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...
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wmorris689
- Jan 25
- 2 min
The Future of Event Planning
Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...
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wmorris689
- Dec 5, 2022
- 2 min
One-on-One Meetings Improve Trade Show Engagement
Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...
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wmorris689
- Nov 17, 2022
- 3 min
Stressful Logistics – How Exhibitors Can Overcome Delays
One of the biggest challenges facing exhibitors as live events are resumed are logistics delays. Lost freight, shipping delays, dislodged...
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wmorris689
- Oct 26, 2022
- 3 min
Creating a Compelling Exhibitor Prospectus
There are many factors that go into coordinating a successful event but persuading the right people to bring their products and services...
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wmorris689
- Sep 6, 2022
- 2 min
The Future of In-Person Trade Shows
Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...
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wmorris689
- Jul 6, 2022
- 2 min
Exhibit Industry Weathers Challenges
Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...
8 views0 comments
wmorris689
- Jun 1, 2022
- 4 min
Using Social Media to Engage Attendees
Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...
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wmorris689
- Apr 13, 2022
- 3 min
A Deep Dive into the Future of Events
Future of events - man holding a tablet with people standing on it and a networking vibe
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wmorris689
- Mar 14, 2022
- 3 min
Contactless Technology Brings Guests Back to Hotels
As we begin to see a resumption of air travel and a reawakening of the event industry, I’m keeping my eye on the hotel industry. The...
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wmorris689
- Feb 14, 2022
- 2 min
What Is Going on with Ghost Flights and Why Should We Care?
All over the United States and throughout Europe, planes are taking off and landing without passengers. They are doing this because it’s...
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wmorris689
- Jan 4, 2022
- 3 min
The World Is Changing – Business Leaders Must Change, Too
The economy is recovering, and people are starting to come out of hiding. Offices are reopening, live events are being scheduled, and...
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wmorris689
- Oct 12, 2021
- 2 min
Trade Show Supply Chain Issues – Plan Early and Have a Plan B
As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...
11 views0 comments
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