Material Handling and Labor Costs Outpace Inflation
The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...
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wmorris689
- Jan 25
- 2 min
The Future of Event Planning
Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...
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wmorris689
- Dec 5, 2022
- 2 min
One-on-One Meetings Improve Trade Show Engagement
Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...
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wmorris689
- Nov 17, 2022
- 3 min
Stressful Logistics – How Exhibitors Can Overcome Delays
One of the biggest challenges facing exhibitors as live events are resumed are logistics delays. Lost freight, shipping delays, dislodged...
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wmorris689
- Oct 26, 2022
- 3 min
Creating a Compelling Exhibitor Prospectus
There are many factors that go into coordinating a successful event but persuading the right people to bring their products and services...
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wmorris689
- Sep 6, 2022
- 2 min
The Future of In-Person Trade Shows
Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...
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wmorris689
- Jul 6, 2022
- 2 min
Exhibit Industry Weathers Challenges
Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...
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wmorris689
- Jun 1, 2022
- 4 min
Using Social Media to Engage Attendees
Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...
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wmorris689
- Apr 13, 2022
- 3 min
A Deep Dive into the Future of Events
Future of events - man holding a tablet with people standing on it and a networking vibe
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wmorris689
- Mar 14, 2022
- 3 min
Contactless Technology Brings Guests Back to Hotels
As we begin to see a resumption of air travel and a reawakening of the event industry, I’m keeping my eye on the hotel industry. The...
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wmorris689
- Feb 14, 2022
- 2 min
What Is Going on with Ghost Flights and Why Should We Care?
All over the United States and throughout Europe, planes are taking off and landing without passengers. They are doing this because it’s...
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wmorris689
- Jan 4, 2022
- 3 min
The World Is Changing – Business Leaders Must Change, Too
The economy is recovering, and people are starting to come out of hiding. Offices are reopening, live events are being scheduled, and...
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wmorris689
- Oct 12, 2021
- 2 min
Trade Show Supply Chain Issues – Plan Early and Have a Plan B
As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...
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wmorris689
- Sep 21, 2021
- 2 min
Lead Generation for Virtual Exhibitors – Making the Most Out of Your Events
How do you, as an exhibitor, evaluate virtual events? How do you determine the value you’ll get from participating? At the end of the...
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wmorris689
- Aug 24, 2021
- 3 min
Tough Decisions: Criteria for Event Cancellations
Two months ago, it looked as if everyone was going to be attending in-person events within the coming six months. Now, we’re back to the...
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wmorris689
- Jun 8, 2021
- 2 min
Two Protocols That Are Making In-Person Tradeshows, Events, and Meetings Safer
There is no doubt we’re headed back to in-person everything. But how is the industry moving forward in a way that allows the most people...
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wmorris689
- May 18, 2021
- 2 min
Confident Outlook Means a Bright Future for Tradeshows This Year
I’m very excited to be working with a client for a major in-person tradeshow this fall in Dallas. The excitement about once again being...
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wmorris689
- Apr 13, 2021
- 3 min
Trade Shows Are Back
We are ready to get back to in-person trade show events, as evidenced by the increase in swag orders. The timing couldn’t be better, with...
10 views0 comments
wmorris689
- Mar 17, 2021
- 2 min
Exciting News for the Event Industry
We all want desperately to get back to in-person events, which has been reflected in early surveys conducted by organizations like GBTA....
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wmorris689
- Mar 2, 2021
- 3 min
Keep Your Branding Alive through Virtual Events
Attending trade shows, conferences, and meetings was more than just an excuse to travel. It was a significant way to network, build and...
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