The question then is not “Should trade shows use GenAI?” but instead “Where and how does GenAI genuinely improve the experience without eroding trust?”

Trade shows are one of the most unpredictable business environments. Teams are constantly pivoting between logistics, customer service, creative problem-solving, and crisis management. In this world, coaching isn’t a scheduled activity; it’s a leadership behavior.

NPS is more than just a metric. It’s a tool for strategic insight. NPS helps you see how well you’re delivering across all stakeholders (exhibitors, attendees, vendors), provides a benchmark for improvement, and can become an internal rallying cry.

The flexible staffing model is not just a tactical shift. In the long term, static teams simply can’t keep pace with today’s event management needs.

Many people in the trade show industry may be unfamiliar with stretch assignments, but the concept could conceivably help with a business’s employee retention and engagement.

For trade show leaders, agentic AI is more than just technology that can capture leads at a trade show and dump them into a database. It can also analyze the leads, identify trends and patterns, and propose follow-up strategies.  

Women leaders are more likely than men to be penalized for calling out behavior or actions that cross a line but that how we frame those concerns dramatically shifts what happens next.

For leaders, leading with positivity sets the team up for success and gives everyone a chance to feel like a part of the team.

Volunteering is about more than just giving your time; it is an opportunity to grow as a person and as a professional, while developing new

Inviting guests to your trade show lounge can provide multiple benefits, both for attendees and exhibitors.

Are you an event planner or leader struggling to get more women to attend your events? Consider dealing them in.

The trade show industry has recently witnessed a surge in private equity investments, signaling robust confidence in our industry’s...

The power of generative AI lies not in doing our work for us but in inspiring us to approach our work differently.

Trade shows play an integral role in fostering innovation and entrepreneurship. The future of trade shows may hinge on a

Pre-show engagement is a great way to build excitement and create meaningful connections, increasing booth foot traffic by 82%.

In 2024, Gen Z will outnumber baby boomers  in the workforce for the first time, and older Gen Zers are entering the C-suite. Encouraging...

What is NPE® doing to improve the experience that has attendees and exhibitors alike clamoring to participate?

Registration companies play a key role in helping foster engagement, as well as streamlining the entire trade show process.

he right trade show event apps offer targeted lead generation and nurturing tools, allowing you to connect with attendees effectively.

Despite the uncertainties, trade shows present abundant opportunities for businesses that are willing to adapt and innovate.