Trade shows play an integral role in fostering innovation and entrepreneurship. The future of trade shows may hinge on a

What is NPE® doing to improve the experience that has attendees and exhibitors alike clamoring to participate?

Recently, TSNN interviewed leaders in experiential marketing about their biggest business concerns. David Sudjian, CEO of Sparks,...

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...

Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...

Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...

Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...

Future of events - man holding a tablet with people standing on it and a networking vibe

As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...

Two months ago, it looked as if everyone was going to be attending in-person events within the coming six months. Now, we’re back to the...

There is no doubt we’re headed back to in-person everything. But how is the industry moving forward in a way that allows the most people...

I’m very excited to be working with a client for a major in-person tradeshow this fall in Dallas. The excitement about once again being...

We are ready to get back to in-person trade show events, as evidenced by the increase in swag orders. The timing couldn’t be better, with...

We all want desperately to get back to in-person events, which has been reflected in early surveys conducted by organizations like GBTA....