wmorris689Mar 43 minEmerging Technologies and Their Impact on the Trade Show Industry Recently, TSNN interviewed leaders in experiential marketing about their biggest business concerns. David Sudjian, CEO of Sparks,...
wmorris689Jan 112 minDeveloping a Clear Trade Show StrategyDo trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...
wmorris689Aug 16, 20232 minBridging the Generational Divide – Attracting Younger Generations to the Trade Show IndustryI’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
wmorris689Mar 22, 20233 minThe Digital Concierge and Other Tech that Attracts AttendeesWe are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...