Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry
I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
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wmorris689
- Mar 22
- 3 min
The Digital Concierge and Other Tech that Attracts Attendees
We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...
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wmorris689
- Jan 25
- 2 min
The Future of Event Planning
Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...
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wmorris689
- Sep 6, 2022
- 2 min
The Future of In-Person Trade Shows
Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...
22 views0 comments
wmorris689
- Jul 6, 2022
- 2 min
Exhibit Industry Weathers Challenges
Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...
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wmorris689
- Apr 13, 2022
- 3 min
A Deep Dive into the Future of Events
Future of events - man holding a tablet with people standing on it and a networking vibe
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wmorris689
- Oct 12, 2021
- 2 min
Trade Show Supply Chain Issues – Plan Early and Have a Plan B
As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...
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wmorris689
- Aug 24, 2021
- 3 min
Tough Decisions: Criteria for Event Cancellations
Two months ago, it looked as if everyone was going to be attending in-person events within the coming six months. Now, we’re back to the...
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wmorris689
- Jun 8, 2021
- 2 min
Two Protocols That Are Making In-Person Tradeshows, Events, and Meetings Safer
There is no doubt we’re headed back to in-person everything. But how is the industry moving forward in a way that allows the most people...
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wmorris689
- May 18, 2021
- 2 min
Confident Outlook Means a Bright Future for Tradeshows This Year
I’m very excited to be working with a client for a major in-person tradeshow this fall in Dallas. The excitement about once again being...
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wmorris689
- Apr 13, 2021
- 3 min
Trade Shows Are Back
We are ready to get back to in-person trade show events, as evidenced by the increase in swag orders. The timing couldn’t be better, with...
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wmorris689
- Mar 17, 2021
- 2 min
Exciting News for the Event Industry
We all want desperately to get back to in-person events, which has been reflected in early surveys conducted by organizations like GBTA....
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