event ROI | expovention

Trade Show Glossary of Key Terms

My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...

Developing a Clear Trade Show Strategy

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Managing the Expense of Trade Show Booth Orders

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

Lead Generation for Virtual Exhibitors – Making the Most Out of Your Events

How do you, as an exhibitor, evaluate virtual events? How do you determine the value you’ll get from participating? At the end of the...