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wmorris689
Nov 13, 20243 min read
5 Ways Trade Shows Can Foster Innovation and Entrepreneurship
Trade shows play an integral role in fostering innovation and entrepreneurship. The future of trade shows may hinge on a
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wmorris689
Apr 4, 20242 min read
To Lead Effectively, Lead with Empathy
I recently read an article by Courtney Connley in Chief, in which she highlighted Ken Chenault’s efforts to challenge leaders to employ...
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wmorris689
Jan 11, 20242 min read
Developing a Clear Trade Show Strategy
Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...
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wmorris689
Dec 20, 20233 min read
Managing the Expense of Trade Show Booth Orders
Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...
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wmorris689
Aug 16, 20232 min read
Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry
I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
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wmorris689
Jun 7, 20232 min read
Humor and Women in Leadership
In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...
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wmorris689
Mar 14, 20223 min read
Contactless Technology Brings Guests Back to Hotels
As we begin to see a resumption of air travel and a reawakening of the event industry, I’m keeping my eye on the hotel industry. The...
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wmorris689
Jan 4, 20223 min read
The World Is Changing – Business Leaders Must Change, Too
The economy is recovering, and people are starting to come out of hiding. Offices are reopening, live events are being scheduled, and...
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