leadership | expovention

To Lead Effectively, Lead with Empathy

I recently read an article by Courtney Connley in Chief, in which she highlighted Ken Chenault’s efforts to challenge leaders to employ...

Developing a Clear Trade Show Strategy

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Managing the Expense of Trade Show Booth Orders

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry

I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

Humor and Women in Leadership

In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...

Contactless Technology Brings Guests Back to Hotels

As we begin to see a resumption of air travel and a reawakening of the event industry, I’m keeping my eye on the hotel industry. The...

The World Is Changing – Business Leaders Must Change, Too

The economy is recovering, and people are starting to come out of hiding. Offices are reopening, live events are being scheduled, and...