We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the pandemic has been through additional iterations that now enhance the in-person experience.
Event Technologies to Consider
Using natural language processing and machine-learning algorithms, the digital concierge provides hosting and guidance services through an interactive, AI-powered platform. It is personalized and integrates with other digital solutions, such as apps, websites, and chatbots. Much like its human counterpart, the digital concierge offers information and recommendations; helps users make reservations and book transportation; and assists with ticket purchases, event registration, and other services. The digital concierge is now popping up in hotels, throughout the transportation industry, and at events.
Augmented Reality and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) started becoming popular when events were forced to be virtual. But even as we emerge from the pandemic, these technologies still have the ability to increase attendee engagement and attract in-person attendees. During an in-person event, AR and VR can be used to showcase products, introduce additional information, and provide a more immersive brand experience.
Beacon technology, when implemented correctly, has the power to transform engagement and communication with event attendees. Beacons are small Bluetooth devices that can communicate with attendees’ mobile devices (usually via the event app, with which it integrates). The beacons can be positioned throughout an event space and deliver specific messages, ads, and offers based on an attendee’s location.
Event Mobile Apps
While not new, event mobile apps are also getting a makeover. They are essential tools for attendees, allowing them to access event schedules and connect with exhibitors and other attendees. The event mobile app can also provide exhibitors with the opportunity to set up one-on-one meetings with attendees.
Interactive displays allow exhibitors to provide attendees with a hands-on experience. Using touchscreens, motion-sensing displays, and holographic displays, products can be introduced more effectively in ways that are memorable long after the event has ended.
Social Media Integration
From livestreams to dedicated hashtags, social media integration into events is a smart strategy that helps improve engagement and visibility. Many event hosts now have the ability to integrate social media into their marketing, creating a buzz around the event, increasing attendance, and enhancing visibility for participating exhibitors.
From QR codes and mobile ticketing to touchless payment systems, technologies designed to reduce physical contact and enhance attendee safety are still very much in demand. Attendees are, for the most part, willing to attend events in person, but their number-one need is to feel as though event organizers are taking health and safety seriously.
Tips for Incorporating Technology into Your Event
Tech for tech’s sake is never a good idea. Use these tips to guide your use of technology at your next event:
Know your audience. Not every event demands the same level of technology.
Use your tech to enhance the experience, not detract from it.
Make sure your attendees will have the equipment they need to use the technology, whether it’s an app they must download or VR headsets.
Make sure every person working at your event understands the technology at play and can help explain its use.
Be strategic about your tech choices. Do they integrate with each other? With your event app? With most phones?
Don’t forget to consider accessibility. Provide options for people who have disabilities that might prevent them from having the full experience.
It’s exciting to think about the potential of your events to reach more people and engage more genuinely. ExpoVention can help you make the most of all of your events, from evaluating your participation to ensuring your brand visibility. Get in touch.