In 2024, Gen Z will outnumber baby boomers in the workforce for the first time, and older Gen Zers are entering the C-suite. Encouraging...

What is NPE® doing to improve the experience that has attendees and exhibitors alike clamoring to participate?

Registration companies play a key role in helping foster engagement, as well as streamlining the entire trade show process.

he right trade show event apps offer targeted lead generation and nurturing tools, allowing you to connect with attendees effectively.

Despite the uncertainties, trade shows present abundant opportunities for businesses that are willing to adapt and innovate.

I recently read an article by Courtney Connley in Chief, in which she highlighted Ken Chenault’s efforts to challenge leaders to employ...

Recently, TSNN interviewed leaders in experiential marketing about their biggest business concerns. David Sudjian, CEO of Sparks,...

My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

Trade shows offer a unique opportunity for businesses to connect with sponsors, partners, and other key stakeholders in a face-to-face...

Force majeure clauses are important for event planners because these clauses provide a legal mechanism for handling unforeseen and...

Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...

I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...

In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...

The event industry is ripe for disruption, and ChatGPT has the potential to revolutionize planning, execution, and engagement for event...

Event engagement is key to the success of any event. These strategies can help you create memorable experiences and keep attendees coming...

We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...

The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...