My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

Trade shows offer a unique opportunity for businesses to connect with sponsors, partners, and other key stakeholders in a face-to-face...

Force majeure clauses are important for event planners because these clauses provide a legal mechanism for handling unforeseen and...

Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...

I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...

In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...

The event industry is ripe for disruption, and ChatGPT has the potential to revolutionize planning, execution, and engagement for event...

Event engagement is key to the success of any event. These strategies can help you create memorable experiences and keep attendees coming...

We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...

The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...

Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...

Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...

One of the biggest challenges facing exhibitors as live events are resumed are logistics delays. Lost freight, shipping delays, dislodged...

There are many factors that go into coordinating a successful event but persuading the right people to bring their products and services...

Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...

Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...

Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...