Trade shows are one of the most unpredictable business environments. Teams are constantly pivoting between logistics, customer service, creative problem-solving, and crisis management. In this world, coaching isn’t a scheduled activity; it’s a leadership behavior.

Trade shows play an integral role in fostering innovation and entrepreneurship. The future of trade shows may hinge on a

Pre-show engagement is a great way to build excitement and create meaningful connections, increasing booth foot traffic by 82%.

What is NPE® doing to improve the experience that has attendees and exhibitors alike clamoring to participate?

My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

Trade shows offer a unique opportunity for businesses to connect with sponsors, partners, and other key stakeholders in a face-to-face...

Force majeure clauses are important for event planners because these clauses provide a legal mechanism for handling unforeseen and...

Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...

I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...

We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...

The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...

Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...

Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...

Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...

Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...

Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...

As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...