NPE 2024: The New Gold Standard for Trade Shows
What is NPE® doing to improve the experience that has attendees and exhibitors alike clamoring to participate?
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wmorris689
- Feb 5
- 4 min
Trade Show Glossary of Key Terms
My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...
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wmorris689
- Jan 11
- 2 min
Developing a Clear Trade Show Strategy
Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...
18 views0 comments
wmorris689
- Dec 20, 2023
- 3 min
Managing the Expense of Trade Show Booth Orders
Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...
13 views0 comments
wmorris689
- Nov 16, 2023
- 2 min
What to Look for in Lead Generation Retrieval Programs
Trade shows offer a unique opportunity for businesses to connect with sponsors, partners, and other key stakeholders in a face-to-face...
14 views0 comments
wmorris689
- Oct 5, 2023
- 2 min
Is It Time to Update Force Majeure Clauses?
Force majeure clauses are important for event planners because these clauses provide a legal mechanism for handling unforeseen and...
12 views0 comments
wmorris689
- Sep 8, 2023
- 2 min
Guide to Making Events More Inclusive
Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...
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wmorris689
- Aug 16, 2023
- 2 min
Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry
I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
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wmorris689
- Jul 10, 2023
- 2 min
Trade Show Booth Location Success Strategies
The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...
18 views0 comments
wmorris689
- Mar 22, 2023
- 3 min
The Digital Concierge and Other Tech that Attracts Attendees
We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...
22 views0 comments
wmorris689
- Feb 14, 2023
- 3 min
Material Handling and Labor Costs Outpace Inflation
The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...
8 views0 comments
wmorris689
- Jan 25, 2023
- 2 min
The Future of Event Planning
Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...
8 views0 comments
wmorris689
- Dec 5, 2022
- 2 min
One-on-One Meetings Improve Trade Show Engagement
Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...
23 views0 comments
wmorris689
- Sep 6, 2022
- 2 min
The Future of In-Person Trade Shows
Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...
26 views0 comments
wmorris689
- Jul 6, 2022
- 2 min
Exhibit Industry Weathers Challenges
Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...
11 views0 comments
wmorris689
- Jun 1, 2022
- 4 min
Using Social Media to Engage Attendees
Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...
13 views0 comments
wmorris689
- Oct 12, 2021
- 2 min
Trade Show Supply Chain Issues – Plan Early and Have a Plan B
As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...
17 views0 comments
wmorris689
- Jun 8, 2021
- 2 min
Two Protocols That Are Making In-Person Tradeshows, Events, and Meetings Safer
There is no doubt we’re headed back to in-person everything. But how is the industry moving forward in a way that allows the most people...
10 views0 comments
wmorris689
- May 18, 2021
- 2 min
Confident Outlook Means a Bright Future for Tradeshows This Year
I’m very excited to be working with a client for a major in-person tradeshow this fall in Dallas. The excitement about once again being...
7 views0 comments
wmorris689
- Apr 13, 2021
- 3 min
Trade Shows Are Back
We are ready to get back to in-person trade show events, as evidenced by the increase in swag orders. The timing couldn’t be better, with...
16 views0 comments
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