Guide to Making Events More Inclusive
Planning more inclusive events is fundamental for the continued growth of our industry. It’s not just the right thing to do; it’s the...
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wmorris689
- Aug 16
- 2 min
Bridging the Generational Divide – Attracting Younger Generations to the Trade Show Industry
I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...
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wmorris689
- Jul 10
- 2 min
Trade Show Booth Location Success Strategies
The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...
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wmorris689
- Mar 22
- 3 min
The Digital Concierge and Other Tech that Attracts Attendees
We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...
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wmorris689
- Feb 14
- 3 min
Material Handling and Labor Costs Outpace Inflation
The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...
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wmorris689
- Jan 25
- 2 min
The Future of Event Planning
Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...
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wmorris689
- Dec 5, 2022
- 2 min
One-on-One Meetings Improve Trade Show Engagement
Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...
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wmorris689
- Sep 6, 2022
- 2 min
The Future of In-Person Trade Shows
Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...
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wmorris689
- Jul 6, 2022
- 2 min
Exhibit Industry Weathers Challenges
Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...
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wmorris689
- Jun 1, 2022
- 4 min
Using Social Media to Engage Attendees
Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...
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wmorris689
- Oct 12, 2021
- 2 min
Trade Show Supply Chain Issues – Plan Early and Have a Plan B
As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...
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wmorris689
- Jun 8, 2021
- 2 min
Two Protocols That Are Making In-Person Tradeshows, Events, and Meetings Safer
There is no doubt we’re headed back to in-person everything. But how is the industry moving forward in a way that allows the most people...
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wmorris689
- May 18, 2021
- 2 min
Confident Outlook Means a Bright Future for Tradeshows This Year
I’m very excited to be working with a client for a major in-person tradeshow this fall in Dallas. The excitement about once again being...
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wmorris689
- Apr 13, 2021
- 3 min
Trade Shows Are Back
We are ready to get back to in-person trade show events, as evidenced by the increase in swag orders. The timing couldn’t be better, with...
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